The video game industry thrives on immersion as fans don’t want to just play, they want to live inside the world they love. Custom video game inflatables are great for bringing your game off the screen and into the real world.
Whether it is inflatables for a promotional tour, a launch party, or an interactive pop-up event, Inflatable Design Group has worked with some of the largest names in the gaming industry. These custom inflatables have helped transform the pixels of video games into larger-than-life real-world experiences.
Inflatables are lightweight, easy to transport, and quick to set up. They are also fully customizable when you work with Inflatable Design Group. From size and color to branding details, our team can take any design off the screen and into reality.
Bringing Fortnite to Life
Fortnite is one of the most popular games in the world. As of 2025, it has over 650 million registered players globally. The online game consistently pulls in over 100 million monthly active users, with huge spikes in engagement during big in-game events.
Inflatable Design Group has collaborated with Fortnight to help bring the game into the real world through a series of immersive pop-up events. We have created inflatable replicas of fan-favorite in-game icons, including the giant Durr Burger, Uncle Pete’s Pizza Pit, tacos, and even part of the battle bus itself. These video game inflatables instantly transport fans from reality into the world they recognize from their screens.
This kind of interactive is invaluable for keeping fans engaged and spreading brand awareness far beyond the event thanks to social media posts. Check out all of our Fortnite inflatables and learn about the pop-up events they appeared at on our website.
A Giant Inflatable Floating Down the Hudson
Goddess of Victory: Nikke is a post-apocalyptic video game. The team behind the game has been very successful in creative marketing tactics that bring the game off the screen and into the real world. These marketing campaigns have ranged from immersive pop-up shops to a giant inflatable replica of one of the game’s characters floating down the Hudson in New York City.
Of course, Inflatable Design Group helped make it happen by manufacturing the giant, five-story-tall inflatable character that cruised down the Hudson for two days in July. This inflatable marketing stunt was covered by multiple online sources, proving it a success. Learn more about the Doro inflatable in our blog post and see more barge inflatables we have created in the past on our website.
Video Game Inflatable Replicas that Score Big
Another video game we have brought to life was in collaboration with Rocket League. For this project, we created a giant inflatable replica of the iconic ball from the game. This inflatable was used at events and when gamers saw it in real life, it helped make the game into a tangible experience.
This is just one reason why video game inflatables are so effective. Other reasons involve:
- High Visual Impact: These inflatables bring video games to life in a huge way. Using bold colors and recognizable designs so that they stand out in any space, whether it is a convention center, outdoor plaza, or festival grounds.
- Shareability: Attendees love taking pictures with oversized game props. Once they post these photos on social media your brand and game will get free marketing!
- Flexibility & Logistics: Custom inflatables deflate fast, pack up small, and take up minimal transportation and storage space. This makes them perfect for tours, pop-up events, or multi-city marketing campaigns.
- Customization: Every inflatable Inflatable Design Group makes is fully customizable and bespoke. The branding, color, scale, and shape are all designed to you specifications. Anything is possible when you work with our team.
Bring Gaming Worlds Into The Real World With Video Game Inflatables
Games provide stories, characters, and entire worlds. Video game inflatables help make them tangible. These inflatables are perfect for:
- Creating hype ahead of game launches and expansions
- Photo ops at Fan meetups, pop-up events, or conventions
- Branded crossovers or real-world event tie-ins at festivals, on music tours, and more
- Sponsorship activations where brands want immersive exposure
Make your next game or brand launch unforgettable and contact us today at info@inflatabledesigngroup.com to get started on your custom video game inflatables!