Anheuser-Busch InBev’s (AB InBev) SAMCOM is an annual sales and marketing communications meeting that brings together AB InBev’s sales team, marketing partners, and wholesalers to share visions, strategies, and, of course, plenty of brews. The 2025 event was held in Nashville in early January and Inflatable Design Group had the pleasure of working with multiple brands and marketing companies to create SAMCOM inflatables that helped bring to life unforgettable brand activations.
An Out-Of-This-World Inflatable Dome for Elysian Brewery
One the standout elements at SAMCOM 2025 was the 15’ tall, 30’ wide inflatable dome IDG created for Elysian Brewery. This inflatable dome was digitally printed to showcase the Elysian’s signature hop and served as an interactive space for attendees to immersive themselves in the Elysian brand.
The dome housed an interactive experience that transported attendees to another dimension. Inside, guests were greeted by a glowing circular bar and projections that turned the space into a galactic beer wonderland showcasing Elysian’s beers, including their Space Dust IPA.
Lasers, lights, and the dome’s immersive design created a vibe that felt less like a corporate meeting and more like a journey to another planet. The dome was not just about showcasing the Elysian brand but about creating an experience that attendees would remember.
Larger-Than-Life Product Replicas with SAMCOM Inflatables
In addition to the inflatable Elysian dome, IDG crafted a lineup of SAMCOM inflatables that celebrated the diverse brands under the Anheuser-Busch InBev umbrella. These included 12’ inflatable cans of Bud Light, Busch Light, Cutwater Margarita, and Nutrl as well as 15’ inflatable bottles of Budweiser, Michelob Ultra, Stella Artois, Kona, and Estrella.
These giant inflatable bottles and cans were displayed at the event and were impossible to miss. They grabbed attention, served as bold visual anchors, and highlighted each brand’s identity
Inflatable product replicas like these are not just eye-catching, they are also versatile. They can be used as photo backdrops, conversation starters, or as a way to build excitement around a brand. At SAMCOM 2025, they were all of the above.
Why SAMCOM Inflatables Work
SAMCOM is more than just a corporate meeting, it is about storytelling, branding, and connection. It is also a chance for AB InBev to inspire and engage its network of partners. SAMCOM inflatables help play a key role in making that happen.
The Elysian inflatable dome, for example, created an experience that went far beyond handing out samples. It was interactive, memorable, and a perfect representation of the Elysian Brewing brand.
Meanwhile, the giant inflatable bottles and cans highlighted the power of visual branding. Each inflatable can and bottle reinforced its respective brand’s identity while giving attendees a chance to interact with products in a bold, fun way.
Cheers to SAMCOM 2025
From the galactical vibes of Elysian’s inflatable dome tasting bar to the towering inflatable beer bottles and cans, SAMCOM inflatables helped make the 2025 meeting unforgettable. At IDG, we are proud to have been part of this exciting event and we are always ready to help clients make a big impact.
If you are planning an event and looking for a way to stand out, custom inflatables are the way to go. Whether you want a giant dome, an inflatable product replica, or something completely new, we can bring your vision to life.
Let’s make your next event memorable and make your brand stand out, email us at info@inflatabledesigngroup.com for a free quote.