Most tradeshows, expos, and industry events take place indoors, where booth space is limited, and hundreds of brands are trying to get noticed in the same hall. Inflatable marketing is one of the simplest ways to give your booth a bigger presence without needing a bigger footprint. Inflatable Design Group has helped brands of all sizes bring custom inflatables indoors, and we have seen firsthand how much of a difference they make.
Ten Feet of Space and Hundreds of Competitors
Walk through any convention center, and you will notice the same thing. Rows of similar booths, similar banners, and attendees moving quickly from one to the next. According to The Trade Show Network, 92% of trade show attendees come to see what is new in products and services. Your job as a brand is to pull them in and get them to stop at your booth rather than the ones surrounding you. A custom inflatable helps with this by adding height and color, making it easy for people to spot your booth from across the hall.
Inflatable Mascots That make Your Booth Taller
Inflatable mascots are one of the easiest ways to make your brand recognizable and approachable. The Denver Scholarship Foundation and IBEX both brought inflatable mascot replicas to indoor trade shows to show off their brands. The mascots made their presence bigger (and taller) and gave attendees a fun photo op. People stop to take pictures, tag the brand, and the booth gets exposure well beyond the show floor.
Inflatable Product Replicas That Do the Explaining
One of the best ways to show off a product is to blow it up and make it impossible to miss. Nanosonics uses a giant inflatable replica of their Trophon medical device at their trade show booths. It towers over the crowd, and it doubles as a prop for the staff to explain their product. Since it is so large, it is easy for staff to point at the different parts and explain the device and how it works.
Product replicas also work well for newer, smaller brands. We have made inflatable replicas for start-ups like Reel Can Cooler and LA Wedge, which let attendees see exactly what the brand is selling before they even say hello. You can browse more examples on our inflatable replicas page.
Inflatable Marketing for Beer Cans, Wine Bottles, and Industry Events
Food and beverage brands have plenty of options too. Giant beer cans and wine bottles are popular at indoor tasting events and industry shows, where they sit next to the booth and put the brand’s flagship product front and center. Even in a room full of similar bottles and cans, the oversized version is the one people remember.
Educational Inflatables for Medical and Awareness Events
Inflatables do not have to be only about branding. Our inflatable colorectal cancer awareness and knee walk-through exhibits are great for medical events and awareness trade shows. Visitors can walk inside, see the different parts of the knee or learn the signs of breast cancer, and take that information with them. It is a hands-on way to teach that, when compared to posters or pamphlets, is a lot more likely to be remembered long after the event ends.
Inflatable Marketing with Character Mascots
Comic cons and anime fests are packed, loud, and full of booths competing for attention. We have made character replicas that sit next to a booth or float above it, and they help fans find the booth from far away. When people can see who the booth belongs to from across the hall, they can find it easily and head straight over.
Go Bigger with an Inflatable Trade Show Booth
If you want to take things a step further, we can make your whole trade show booth inflatable. We have done this for brands including State Farm, Elysian Brewing, and USA Vape. Each one was custom-made to the brand’s specifications and helped them stand out at the event.
What IDG Sees at Our Own Trade Show Booths
IDG attends trade shows too, including NACDA every year for college athletics. At these trade shows, we get to see how inflatable marketing works from the exhibitor side. We have used inflatable games, mascots, and giant couches at our trade show booths. These inflatables show off what we can make, bring people in, and keep them around long enough to learn about our brand. People regularly stop to take pictures with our inflatables, and many of those photos end up on social media, which gets our name out there long after the show ends.
Bring Your Inflatable Marketing Indoors
Whether you are planning a small tabletop event or a large industry show, a custom inflatable can help your brand get noticed. All our inflatables are made with the highest quality materials in the industry and 100% customizable, so we can match your logo, mascot, product, or idea in any size, shape, and color. Our lead time is 6+ weeks and always changing, so it helps to start planning early!
Email us at info@inflatbaledesigngroup.com to get a free quote and start planning your next trade show appearance with inflatable marketing!