Tradeshows are excellent for marketing because they are often targeted to a set group of people. The downside is that they are often crowded and saturated with hundreds and sometimes thousands of vendors all competing for the same customers. If you are going to invest time and money into participating at a tradeshow, then it is important to take steps to ensure you maximize your exposure. Our next series of articles will offer some advice and tips to consider for your next tradeshow.
Designate a Budget That Allows You to Be Competitive
Tradeshow floor space is often expensive. If you are going to shell out the big bucks for a booth, it is a best practice to ensure you have enough money in the budget to make your booth not just stand out, but stand alone. Promotional table covers, inflatable attention grabbers, inflatable promotional items and giant inflatables are among the items to consider to help ensure your tradeshow booth gets noticed.
Be Strategic About Your Space
When purchasing your booth space, be sure to look at the map to see where it is located and what nearby amenities are available. Spaces on ends and near areas such as restrooms and snack bars tend to get the most attention and traffic. You also want to make sure you purchase a space large enough to not just accommodate your booth, but any custom inflatables you want to utilize as well.
Inflatable Design Group (IDG) is a specialist when it comes to tradeshows. We have helped hundreds of brands implement profitable inflatable marketing strategies designed to yield an impressive return-on-investment (ROI). We create your inflatable promotional items, inflatable attention grabbers, inflatable products and giant inflatables with the intent of helping you get noticed. We would love to help you develop an effective inflatable marketing strategy for your next tradeshow. Give your friends at IDG a call today.
