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custom inflatable characters from adult swim animated show

Success Story: Tuca & Bertie Custom Inflatables

Success Story: Tuca & Bertie Custom Inflatables

The creative agency Hitch Experiential is known for their unconventional experiential campaign and activations.  Adult Swim approached them to create an innovative marketing campaign for their new animated show, Tuca & Bertie, which was named one of Indiewire’s “Most Anticipated TV shows of 2021”.  Hitch Experiential, in turn, asked the Inflatable Design Group team to bring their vision to life with custom inflatables.

Custom Inflatables of Tuca and Bertie floating in ny and la
Custom Tuca & Bertie Character Inflatables in New York (left) and Los Angeles (right)

Adult Swim picked up the animated series Tuca & Bertie from Netflix after the streaming service canceled the show in 2019.  After two years of anticipation, the animated show’s second season premiered on its new network on June 13th.  Wanting to promote the show in a big way that was sure to get people’s attention, Adult Swim approached Hitch Experiential, who is no stranger to unconventional experiential campaigns and activations.   Hitch Experiential, in turn, asked Inflatable Design Group to bring their vision to life with custom inflatables

If an agency creates an epic experience and it’s not ALL OVER social media… did it really happen?

Hitch Experiential, LinkedIn

Hitch Experiential worked with the Inflatable Design Group team to take Adult Swim’s show from the screen to reality with giant custom inflatables of the show’s title characters, the anthropomorphic birds Tuca and Bertie. 

Utilizing state-of-the-art 3D programs, IDG made Hitch Experiential and Adult Swim’s vision a reality.  Two giant sets of custom inflatables were made of Tuca and Bertie. One set of custom inflatables was flown across the country to New York while the other was sent to Los Angeles.  On Saturday, June 12th and Sunday, June 13th (the day of the premiere) the Tuca & Bertie custom inflatables were displayed on giant barges and pulled up and down the coasts of Los Angeles and New York City.

Now this is how you advertise a show!

@bigal2210, Twitter

The giant custom inflatables were hard to miss, and Hitch Experiential accomplished their client’s goals.  Tons of pictures were taken and posted to social media, increasing the show’s reach and awareness.  Hitch Experiential’s client was happy and most importantly, the public could not stop talking and posting about the giant inflatable birds floating through the New York Harbor.  Even people who had never heard about Tuca & Bertie were mesmerized by the floating activation.

I don’t even watch this show and this excites me

@angixrush, Instagram