When walking through trade show floors and festival grounds, people gravitate toward whatever is the biggest. That is the idea behind giant inflatable replicas. At Inflatable Design Group, we have spent more than 30 years turning products, from bottles and cans to cars and mascots, into larger-than-life inflatables that brands use to stand out at trade shows, community events, and grand openings, product launches, and more.
From Trade Show Floors to Grand Openings
Giant inflatables help brands stand out when everyone around you is trying to get noticed. A branded product blown up to twenty feet tall acts like a beacon, bringing people to your booth.
We build replicas of nearly anything, packed goods, bottles, cans, cups, food items, cars, car care, and full character or mascot designs. Brands use them everywhere from tradeshow booths and community festivals to grand openings, product launches, and one-off special events. The scale of the inflatable makes people see it from across a parking lot, walk towards it, and take a photo before they even know what booth they are standing at.
Mothers Car Care Owns the SEMA Show
We have worked with Mothers Car Care for years, creating multiple replicas for their car care products and scaling them up to larger-than-life sizes. Those inflatables sit on top of the company’s booth every year at the SEMA car show, one of the largest automotive trade shows in the country, where thousands of exhibitors within the same industry are all competing for the same foot traffic.
Giant inflatable bottle replicas rising above the show floor gives people a reason to look their direction before they even reach the booth.
Breweries and Beverage Brands Inflatable Replicas
Food and beverage brands have found their own use for these replicas, especially at festivals where a crowded field of booths all blend together. Four Peaks Brewing uses inflatable cans at its annual beer festivals, including its Oktoberfest events, as well as outside the brewery itself for photo opportunities.
Daybreaker canned cocktails takes a similar approach at tasting festivals, placing an inflatable replica of its drink right by the booth to pull people in from a distance. In both cases, the inflatable becomes a landmark. People know exactly where to find the booth because they can see the can before they can see the tent.
Mascots That Make an Entrance
Character and mascot replicas bring a different kind of energy. Ibex used a giant inflatable mascot at its trade show booth to draw attention on a busy show floor, and we have built mascot replicas for universities and professional sports teams that double as photo opportunities for fans before and after games.
Cheetos took the idea outdoors by floating a giant inflatable Chester Cheetah on a riverboat down the river in New Orleans during the week of the country’s biggest football championship. It turned a routine boat ride into a moment people stopped to photograph and share, which is the kind of organic exposure a mascot replica is built to create.
Giant Inflatable Replicas Built to Last
Inflatable Design Group puts the same energy into every inflatable replica we build. We work hard to match your custom inflatable to your product as closely as possible while making sure it holds up for years of use.
We use the highest quality materials available in the industry, and with proper care and cleaning, a custom inflatable replica can stay in rotation for years. Check out our YouTube channel for tips and tricks on cleaning and setup, and our sales reps will walk you through the entire customization process from first sketch to first setup. Lead times run 6+ weeks and tend to fill up quickly, so if you have an event on the calendar, it is worth reaching out early.
If you are ready to bring your product to life at a size no one can walk past, email us at info@inflatabledesigngroup.com and let’s start the conversation.